Paperless Lawyering: What It Really Is, and the Nuts and Bolts of How It Works
In this episode of Lunch Hour Legal Marketing, Ernie Svenson hosted a webinar based on his proven method for shifting to a paperless law practice. It’s the system he used to shift from high-overhead,...
View ArticleThe 21st Century Lawyer: Utilizing Technology Competency as a Marketing Tool
This episode of Lunch Hour Legal Marketing offers an overview of the new skills and competencies that lawyers should have today that they did not need only 20 or 25 years ago, especially with regard to...
View ArticleThe Summer of Lunch Part 1: Law Firm Marketing That Works!
On this episode of Lunch Hour Legal Marketing, Jared Correia and Larry Port discuss the outdated landscape of legal marketing, how lawyers can effectively market their practice online, and the...
View ArticleThe Summer of Lunch Part 2: Authentic Legal Marketing in the Digital Age
On the second featured Summer of Lunch, Jared Correia interviews Ed Walters, CEO of Fastcase, about the ways lawyers can improve their online marketing by understanding what their clients want to see....
View ArticleThe Summer of Lunch Part 3: What Exactly Is The Purpose of Social Media?
What really is the purpose of an online social presence for a law practice? Can lawyers really attract clients through social media? In this episode of Lunch Hour Legal Marketing, Jared Correia...
View ArticleSummer of Lunch Part 4: Legal Blogging Tips from Kevin O’Keefe
In the 2015 Summer of Lunch series finale from Lunch Hour Legal Marketing, Jared Correia interviews Kevin O’Keefe, CEO of Lexblog, about how would-be legal bloggers should get started, the necessary...
View ArticleABA Presidential Commission on the Future of Legal Services Hearing
Laurence Colletti talks with Tom Bolt, Robert Hirshon, Chris Zampogna, and Fred Headon about their contributions and ideas for the ABA Presidential Commission on the Future of Legal Services Hearing....
View ArticleLaw Firm Digital Marketing Trends for 2015-2016
Do lawyers still need to blog? Do I really need to spend time on Twitter? Let’s take a look at the common marketing trends in 2015, and what must have marketing trends we feel will carry through into...
View ArticleTransform Your Law Firm’s Blog into a Profitable eBook: A Step-by-Step Guide
Adam Kosloff presented our Lunch Hour Legal Marketing webinar on November 18, 2015 at 12pm EST. Most attorneys who even attempt to write books get bogged down, because the process takes way too long,...
View ArticleInternet Marketing: Establishing a Powerful Online Presence
Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business? Learn how to establish a comprehensive online presence that will increase...
View ArticleThe Dollars and Sense of Legal Marketing
The only thing more expensive than hiring a lawyer is advertising as one. For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are...
View ArticleThree Marketing Tools Small Law Firms Can’t Live Without
As more and more clients find us online, it’s imperative that small law firms have the basic tools in place to capture and capitalize on potential opportunities. In this session we will cover the tools...
View ArticleThe Expertise Effect: How Getting Narrow Can Grow Your Practice
Almost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable to achieve these objectives because they are stuck...
View ArticleIntroducing the New Lunch Hour Legal Marketing
We are excited to announce the relaunch of Lunch Hour Legal Marketing with legal marketing experts Gyi Tsakalakis and Kelly Street as hosts. This new show, which can be consumed during your lunch...
View ArticleSpotlighting Your “Whys” in Your Digital Marketing Strategy
Why did you start a law practice? Was it to help people struggling with family law issues or to work for yourself in a strong business? It is important to understand your “whys” -- the essential...
View ArticleOn the Right Track: Test, Analyze, and Track Your Campaigns
For lawyers who are investing a lot of time and money into marketing your firm, how can you tell whether that marketing is working? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis...
View ArticleDemystifying Legal Technology Trends
For lawyers who want to use technology in their firm but are overwhelmed by options and implementation challenges, this episode is for you. In this Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and...
View ArticleThe Power of Real-Life Connections
For most people networking feels like a chore, but strong connections can impact every facet of your life, especially your business. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis...
View ArticleRand Fishkin’s Guide to Business for Lawyers
Success in business is usually hard-won over many years, but we often don’t hear much about the failures and missteps on the way. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and...
View ArticlePro Tips on Personal Branding from Dr. Natalia
Do lawyers need to consider improving their personal brand? Dr. Natalia says — yes! In this episode of Lunch Hour Legal Marketing, hosts Kelly Street and Gyi Tsakalakis talk to Dr. Natalia Wiechowski,...
View ArticleDigital Marketing: Content is King
How can lawyers make their online content more visible for prospective clients? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Dave Chaffey about how...
View ArticleJordan Harbinger’s Networking Playbook for Lawyers
How can lawyers build influence in the legal community? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social...
View ArticleReview Fraud: Exposing Lawyers who Mislead Consumers
Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jason...
View ArticleOptimizing SEO with Schema Markup
What is schema markup, and why should lawyers care about it? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema...
View ArticlePR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation
Tune in for quick tips on almost every aspect of reputation-building for lawyers! In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King...
View ArticleYour Clients are Humans, Be One Too
Gyi and Kelly are joined by Rebecca Harding of Saltwhistle, a business development, marketing and communications consultancy based in the UK. They discuss how to connect better with clients on a human...
View ArticleHow AI Helps Lawyers Do Their Best Work
How is artificial intelligence infiltrating the practice of law? Gyi Tsakalakis and Kelly Street welcome Thomas Hamilton for an examination of current AI tech and trends in the legal industry. From...
View ArticleSocial Media Marketing: Strategy Tips for Law Firms
Skeptical about starting a social media ad campaign? Gyi and Kelly welcome Traci Reuter to discuss the immense value of social media marketing for lawyers. They talk about the process of crafting...
View ArticleLunch Hour Legal Marketing: Mailbag Edition!
In this special edition of Lunch Hour Legal Marketing, Gyi and Kelly take time to answer listeners’ most pressing questions. Tune in to hear their thoughts on whether you actually need a LinkedIn...
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